BOUTIQUE BLISS



finally feel like I am all the way back – although still digesting all the magic of this last adventure – including really a special time with my Mom that I am so grateful I had – so my girlfriend asked me if I felt like a completely different person and actually I think in some ways I do –  I feel like I should be stepping back into my life as I left it and actually that’s impossible   – I’m not the same….. spiritually I have been asking to have a deeper connection with my purpose and to bring that into my work to have a positive effect to the people and the world around me – which again is great because then I can’t really take credit for everything – it keeps me humble and out of ego, that I know it isn’t me so much – its coming through me – which I think I have shared before – its so great to get out of the way and let life live me, or is it love living me ?
inspiration …. looking back on my pics and notes from the trip…. OMG … I am happy to be home and yet cannot wait to get back! Its like a tug of war this life of mine – I will not give up Laguna but I have about a 6 week window here and then I get crazy to go again – so next I am working on knocking my vintage lace collection off for my show in NYC and my SS17  collection- during the show last February, several big retailers asked me to do a line that is less expensive and is not one of a kind – clients don’t always understand the vintage lace and that it is special because there is only one and that equals luxury and exclusiveness… the bigger guys like Intermix and Free People want the same feel at a lower price and something that they can put online – they said I may as well knock myself off = if I don’t do it, someone else will.  So this is what I am working on right now = which in some ways is not as much fun but the challenge to do something great and off the charts – to do more than they expect because my name is on it and that’s what I do = this is  what I am focusing on ! So for the NYC show I will have my higher end line, and the lower end and also my usual pieces I bring for boutiques that like to pick their pieces individually – this is not the same collection I showed in Rome, I will be going there after NYC with that collection, and also some SS17 items.  The Rome collection will be in the boutique and online, several of the pieces I am asking for pre-order as I have the fabric made for me and need to get a feel for how many yards I need, I usually sell out quickly and my clients can be disappointed , this is a way to make sure they are getting what they want.  I’m also inspired to do a few other things that I can easily offer on the site …. you will have to wait to see…not giving everything away.

The boutique has been a huge grounding place for me – I love to be there ! I love changing the mannequins! I love sweeping ! I love the people that surprise me, the regulars I can count on  – you really don’t know what you are going to get when you are in retail – its like gambling – you have to show up and give it everything! you can’t judge anyone or anything, you cannot take anything personally and actually you can really make a difference in someones life  – and there are no coincidences as to what and who is in your movie !

keep you posted …come for a visit….

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Katharine Story is a California fashion designer whose signature style, which evokes the bohemian elegance of her native Laguna Beach, has won worldwide acclaim. Favoring timeless, confident beauty over seasonal trends, the label balances bold, hand-dyed color with flowing, unstructured shapes that are ultimately defined by the wearer’s body. Over the years and by way of private showings at her boutiques in Los Angeles and Laguna Beach, Story has become a treasured favorite among celebrities and other glitterati. They embrace the label for its power to reflect their confidence, worldliness and exhilaration for life. The Katharine Story brand now appears in trunk shows across the US and in several of the world’s leading fashion boutiques. The label is also a yearly presence at Paris and New York fashion weeks and at the Miami Swim Show. Story’s ready-to-wear collection features lace, chiffon, velvet, sequins and brocades imagined into kaftans and other classically flowing garments. The effect is femininity and sex appeal made only the more exquisite by a sense of intuition and exotic wisdom. Her latest work, while hewing close to her roots, features leather fringe, accents of fur, and oversize, semiprecious stone and metal accessories – a luxurious blend of casbah and beach club, with a smoky hint of goth. Story was born in Laguna Beach to a family of artisans. She spent her 20s in London and worked at Harvey Nichols while selling her own designs at Camden Market. Ever since, travel has been the inspiration for Story’s distinctive work.

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