My first time really having a presence in LA – strange, isn’t it? and after hitting many boutiques with my rep to hand out invites, what I realized is although I have many clients from LA, there are not many boutiques that sell the bohemian maximalist style. Its more of an urban, minimalist style, which I also love, but do not do. Do I want another boutique? After having one in LA several years ago on the exclusive Melrose Place, I would say ….. well, someone once told me ” always say yes, you can say no later” ……..
So I was blessed to have the Sunset Hollywood Villa as my venue ! I wanted informal modeling and my photographer for the buyers event at the beginning of this venture – I thought it would just be buyers and fashion people. Well then I thought, if the models and the photographer are there at this fabulous location, lets get everyone there early and do shots = get JMO and the team back together! OK! And also lets make it a party! Lets invite clients and friends !!! (OMG I am so all about inviting everyone!). so there we went…….